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Share free summaries, past exams, lecture notes, solutions and more. Marketing and other functions should be in harmony optimizing one function may have adverse effects on others du pont adopt a customer approach small businesses often overlooked, rationale e. Buy a cheap copy of principles of marketing book by philip kotler. Kotler is author of marketing management pearson, now in its 15th edition and the most widely used marketing textbook in graduate schools of business worldwide. Professor kotlers book, marketing management, is the worlds most widely used graduate level textbook in marketing. Dec 01, 2012 the goal of every marketer is to create more value for customers. The south asian edition of marketing management remains the bestselling textbook in the field because it continues to reflect the latest changes in. The 12th edition of this popular text continues to build on four major marketing themes. You will be glad to know that right now philip kotler principles of marketing 14th edition pdf is available on our online library. Professor kotler s book, marketing management, is the worlds most widely used graduate level textbook in marketing. Download principles of marketing 16th edition book online.
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